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Digital marketing is a general term used to represent promotional activities through electronic media. Now a days it has got more relevancy when the advent of Internet of Things (IOT) and Social Media. Web centric digital marketing is inbound in nature and the customer centric approach adopting here will helps to generate more Return on Investment (ROI) for your business.

Search Engine Optimization ( SEO ) and Search Engine Result Page ( SERP ) Ranking, Online Reputation Management ( ORM )
Social Media Campaigns Search and Display Advertising
Business Landing Pages

Implementation of Inbound Marketing Strategies in Digital Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have. Inbound marketing improves customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.[citation needed] Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing pushes the product through various channels, inbound marketing creates awareness, attracts new customers with channels like blogs, social media, etc.

Main characteristics of Inbound Marketing
Define the buyer: The content of the brand, perfect timing, advertising campaigns will revolve around the customer, to their necessities. Understand the customer journey and purchases cycles: Establish the mains phases of your potential customer and their principal touch points.
Establish your potential customer Build customer loyalty: It is more expensive to catch new customer, it is recommendable to keep the ones you already have
Use CRM Content management
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